Ladurée : Heir to Parisian salons and floral fashions, the Ladurée company wanted to move closer to a fairer ecology with regard to its floral heritage.   Alongside the Executive Committee, pastry chefs, and the company's teams, we identified and implemented cross-functional changes. These included training teams on floral trends, managing partnerships with innovative French farmers, and developing new floral narratives for the collections and the brand.

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